What is it? Inkrite PhotoPLUS is a full range of a new kind of printer ink cartridge, with models in the range suitable for many popular inkjet printers. What does it do? It brings inkjet printing costs to a reasonable level for most people, where the original cartridges are simply far too expensive. The Inkrite PhotoPLUS Inkjet cartridge range is designed to be used in place of the original manufacturer's spare printer refill cartridges. Printing results are excellent, but the cost of printing is much lower. Who should buy it? Anyone at all. The PhotoPLUS has technical benefits in terms of printing superiority that are particularly appealing to people who print photos. But there are additional benefits that make them a great purchase for anyone - for a start they cost less and they are more environmentally friendly. Why is it better than others? These new cartridges are patented and unique with a radical new cartridge design that makes them light years ahead of the competition. Inkrite PhotoPLUS cartridges sport some of the following features : · lower cost printing compared to expensive Original Equipment Manufacturers' products · Specifically tailored inks designed for brilliant photos and fantastic presentations (especially when used with Inkrite Photo Papers) · Brand new patented "spongeless" interior cartridge design means up to 30% more pages compared with other 3rd party ink cartridges Environmentally friendly - less wasted ink means less cartridges used. Save the environment and save money at the same time! · Longer lasting colours with higher UV resistance · Smoother ink flow through our unique and patented "diaphragm valve" system · The delivery valve system also means no more leaks when removed from the printer · The spongeless design means no air trapped in the ink - which means less chance of air in the printer heads, so you get less blockages, and even more ink saved, as the need for "cleaning" or "recharging" cycles is significantly reduced. Do I have to reset the chip on my cartridge? No, the resetting of the chip on the external of the cartridge is not neccessary. Unlike other compatible ink manufacturers we do not suggest you reset the chip on the cartridge allowing you to use up all the ink in the cartridge. Using a cartridge like that may damage your printer as Epson printers require there to be ink in the head at all times. Running your cartridges until they are dry will only shorten the lifespan of your printer. The chip on a PhotoPLUS cartridge is programmed to use the exact amount of ink in the cartridge and thus avoid the need for resetting the cartridge chip. Can I trust these cartridges? Since 1999 Inkrite have been producing reliable cartridges that have been sold in their millions. Inkrite cartridges are produced under a rigorous ISO 9001 quality management system and every cartridge is tested before it leaves the factory. The chance of an Inkrite cartridge failing is less than 0.07% and, in the unlikely event of this happening, you will receive a new replacement cartridge. How good is the print quality? The dyes and pigments used in Inkrite inks are specifically tailored to each printer to ensure the highest quality print with the maximum longevity possible. Ongoing research constantly improves the quality of Inkrite inks and we believe the print quality obtainable is second to none. How can cheaper cartridges be so good? Everyone would like to pay less for their printing costs and by using Inkrite it's easy.Inkjet printer manufacturers sell their printers at a loss, but make all the money back on over-priced cartridges. Because Inkrite don't make printers we can provide top quality cartridges at a lower cost.